Mariani Packing Enters Exclusive Partnership with Ganeden Biotech
VACAVILLE, CA - Dried fruit producer Mariani Packing Company has partnered with Ganeden Biotech, a company known for manufacturing and marketing probiotics. This partnership allows Mariani to innovate and develop a new portfolio of dried fruit snacks and ingredient products using Probiotic Cultures from GanedenBC30.
“As consumers continue to demand more from the snacks and food that they are eating, dried fruit partnered with the benefits of probiotics is an ideal combination,” says Miranda Ackerman, Director of Innovation and Business Development for Mariani. “We are very excited for our upcoming launch of consumer products, initially focused on digestive health and overall wellness, as well as the portfolio of fruit ingredients in development that we will be able to provide for our global customers.”
Dried fruit and probiotics have both been shown to support digestive health, and by combining them, consumers will be able to add probiotics to their everyday snacking. As the market and education on probiotics increases, consumer awareness continues to grow - currently about 80% of consumers know what probiotics are and associate them with a health benefit, according to a press release.
“This dried fruit innovation combines prebiotics and probiotics into a truly functional health product that is complemented by antioxidants,” says Dr. Holly Petty, Director of Technical Services and Innovation for Mariani.
Petty says that Mariani’s partnership with Ganeden has enabled them to bring products to market that deliver active cultures 10 times more effectively than yogurt – but in a form that can be stable right on the shelf.