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Mastronardi Produce® Highlights Queen of Greens and WOW™ Berries Lines at Southeast Produce Council's Southern Exposure; Julia Shreve Shares



ORLANDO, FL - I have to be a little nostalgic here, since it has been so long since I've interviewed industry members in person. Getting back to in-person events made for some incredible face-to-face time with produce companies making key advancements in the industry. One such company was none other than Mastronardi Produce®, which clued me into the greenhouse grower's innovative lines showcased at this year's Southeast Produce Council's (SEPC) Southern Exposure.

I spoke with Julia Shreve, Marketing Director of Brand and Innovation, to learn more.

Julia Shreve, Marketing Director of Brand and Innovation, Mastronardi Produce"We're so excited to be sharing our Queen of Greens line of lettuce," Julia began as the crowd around the company's booth surged. "It's the first scaled, washed, and ready-to-eat, greenhouse grown lettuce. We really think it's going to shake up the category."

Focusing on flavor is a key component of Mastronardi Produce's approach to the Queen of Greens line.

Mastronardi Produce® brings its Queen of Greens line to market, which boasts of ready-to-eat, high-quality flavor that will wow retailers

"We really think that's a differentiating factor for us," Julia continued. "Our Queen of Greens lettuce comes in six SKUs. And we're launching with Kentucky-grown lettuce."

The company also highlighted its WOW Berries, which, as Julia pointed out to me, continue to wow both retailers and consumers. Want to change the way people think a berry should taste? WOW Berries will do the trick, and they also boast a longer shelf-life. Everyone wins!

The greenhouse grower's WOW™ Berries line is shaking up consumers' perceptions of what berries should taste like

To learn more about both lines, watch the entirety of our video above.

As always, stick around for the latest from AndNowUKnow—and hey, don't hesitate to flag us down when you see us at a show next time! We're raring to go for more face-to-face contact.

Mastronardi Produce®



Companies in this Story


Mastronardi Produce (SUNSET®)

Before Grandpa Umberto Mastronardi came along, no commercial greenhouses existed in North America. But in the early 1940s,...