UNITED STATES & MEXICO - The watermelon market is firming as supplies remain limited through Mexico crossings at Nogales, Arizona, and Texas, according to the USDA’s National FOB Review on January 28, 2026. Demand continues to exceed available supply in key shipping points, supporting steady-to-higher pricing across several pack sizes, particularly for seedless and miniature varieties.

At Nogales, Arizona, supplies of 4s and 5s cartons are reported as very light, with harvest activity curtailed due to wet field conditions. Miniature watermelons are seeing moderate demand, while pricing has moved slightly higher as availability tightens. Quality and condition vary across lots, and supplies are held by relatively few shippers.

Red flesh seedless miniature watermelons through Nogales are reported at $12.00–$14.95 for 6-count cartons, mostly $12.00–$14.00. Eight-count cartons are priced at $12.00–$14.95, mostly $12.00–$14.00, while 9-count cartons are trading at $10.00–$12.00. Red flesh seedless type cartons are moving at higher levels, with 4s and 5s reported at $33.95–$36.95, mostly $33.95–$35.95. Supplies of 24-inch bins across approximately 36-, 45-, and 60-count packs remain insufficient to establish a consistent market.

Through Texas crossings, demand continues to outpace supply, keeping the market steady. Red flesh seedless watermelons packed in 24-inch bins are reported at $287.00–$322.00, mostly $308.00–$322.00, across approximate 36-, 45-, and 60-count sizes, with occasional higher prices noted. Limited availability continues to support current pricing levels despite a wide range in quality and condition.

Check ANUK for continued updates on pricing and movement across key shipping points.