Michele Hoard Joins the National Mango Board as Retail Account Manager
ORLANDO, FL - As I often say, there’s something beautiful about new beginnings. (Or perhaps I’m thinking of someone older and wiser than I will ever be.) No matter the case, new beginnings are in store for the National Mango Board (NMB), who recently welcomed Michele Hoard as its new Retail Account Manager for the West Coast region of the United States. Hoard succeeds Katie Manetti, who worked with the NMB since 2008.
“I am excited to join an innovative association like the National Mango Board,” stated Michele Hoard. “They understand the unique balance in the produce industry of relationships, data driven information, and effective marketing tools in building strong promotional partnerships.”
Hoard comes to the NMB with 20 years of experience working for industry leaders including Zespri International and the New York Apple Association. Throughout her career, she has held roles in field marketing, business development, strategic marketing, and account management. In her current position, Hoard will work with retailers in the West coast to set strategic programs and help retailers grow their mango category and increase year-round mango sales.
According to a press release, she has worked with retail groups across North America, including Publix, Safeway, Sam’s Club, Whole Foods, Costco, Trader Joe’s, and more to expand and develop their strategic goals. Given her extensive experience, she also helped develop sales marketing plans, tactical activities, quality control, integrated trade and marketing campaigns, and retailer continued support.
“Michele comes to the NMB with amazing new energy and exceptional strategic retail strategies that will be key in moving more mangos across U.S. retailers,” remarked Valda Coryat, Director of Marketing. “Michele’s long produce industry career and retail partnerships will play a vital role in strengthening our retail team and developing remarkable strategies for our partners. Additionally, on behalf of the entire Board, the NMB would like to thank Katie Manetti for her years of service to the NMB. She was key in developing retail relationships with our partners in the West Coast. We wish Katie the best in her endeavors and hope she is forever a mango ambassador!”
Congratulations to Michele on this next step in her career!
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National Mango Board
The board’s mission is to increase awareness and consumption of fresh mangos in the U.S. The NMB works toward this...