OXNARD, CA - Leveraging data and uplifting its health messaging is just one of the ways in which Mission Produce™ drives avocado sales. Through its latest initiative, the AvoIntel™ newsletter, the provider seeks to inform the industry with the latest in avocado intel.

“As an avocado category leader, Mission Produce aims to support our customers in growing their avocado category. We leverage our AvoIntel marketplace intelligence to connect our customers to industry trends, shopper insights, and retail performance data to identify profitable programming opportunities,” Diana McClean, Director of Marketing and Communications, shared with ANUK. “Our commitment to our customers’ success is what makes us more than a supplier—we are a strategic partner dedicated to driving avocado consumption.”

The first newsletter spotlighted how consumers continue to rally around the health messaging surrounding avocados. According to an AvoIntel Avocado Shopper Survey, July 2023, 70 percent of consumers report that they buy avocados for the health benefits.

Retailers can capitalize on these trends in a variety of ways, such as promoting avocados as ingredient swaps, key positioning, and educating consumers on the benefits of eating avocados.

“Promoting avocado nutrition in-store is a strategic method to inspire impulse purchases,” McClean added. “We’re reminding our customers about our ‘Opt For Avo’ point-of-sale merchandising program that offers eye-catching displays to catch the attention of those New Year healthy eaters.”

For more ways on how Mission Produce is working to up avocado consumption, check out AvoIntel here.

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