OXNARD, CA - Launching a new marketing campaign titled Discover the Mission Advantage, Mission Produce looks to communicate the key differentiators it offers to retail, wholesale, and foodservice customers throughout North America.

“Mission Produce is the world’s most advanced avocado network with many unique advantages that enable our customers to drive sales and grow their avocado and mango categories,” said Diana McClean, Director of Marketing and Communications. “Through the Discover the Mission Advantage campaign, we’re elevating our marketing and branding strategy to effectively highlight these advantages to our customers, so they can discover why we are the preferred partner of high-quality, ripe avocados and mangos. Our capabilities are aligned with customer needs, so they can count on us to fulfill their demand with high-quality fruit and profitable programs.”

As a press release outlined, Mission is rolling out functional tools and resources to its partners throughout the campaign to promote program profitability, reduce in-store shrink, and attract more shoppers.

Part of the campaign’s mission is to highlight Mission Produce’s brand pillars across the supply chain, which includes a world-class global marketing and distribution network, diversified sourcing and vertical integration for year-round supply, a science-based ripening process, data-driven intelligence powered by AvoIntel™, and elite customer service.

To learn more about the campaign, click here.

And don’t forget to visit Mission Produce at booth #1073 at the upcoming Global Produce & Floral Show this week!

Mission Produce