OXNARD, CA - Looking to sharpen its brand, Mission Produce recently revealed its elevated identity, which it has termed the “world’s most advanced avocado network.”

“To remain the leader in the industry, we have spent over three decades building a web of exceptional service, state-of-the-art infrastructure, strategic distribution, and cutting-edge solutions for our customers,” said Steve Barnard, President and CEO of Mission Produce, in a recent press release. “As a result, we have become ‘the world’s most advanced avocado network.’”

Ross Wileman, Senior Vice President of Sales and Marketing, also noted that, “Based on Mission Produce’s international scale and number of touch points, we felt it necessary to improve our identity to communicate all Mission has to offer. ‘The world’s most advanced avocado network’ represents what we have become and communicates the Mission advantage to our partners worldwide. We can provide any customer with a year-round supply of high-quality avocados, ripened exactly to their specification.”

In addition to its new identity, Mission unveiled its new website to better embody its international reach.

“We are excited to announce all of these changes including the new and sophisticated website,” said Denise Junqueiro, Director of Marketing. “It features enriched content, enhanced visuals, and improved communication. Though our changes offer aesthetic improvements and new language, the core theme remains the same—we will continue to provide customers with the world’s finest avocados.”

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Mission Produce