Monterey Mushrooms to Introduce Mushroom Small Bites and Beer Pairing Guide at PMA Fresh Summit
WATSONVILLE, CA - Get ready for a wallop of umami from Monterey Mushrooms come PMA Fresh Summit. The company is celebrating one of the industry’s largest shows with the roll out of a mushroom small bites and beer pairing guide, as well as a special tasting of the company’s Portabella Porter.
The baby of Spawn Operations Manager and mushroom grower Chris Thomsen, the portabella mushroom-brewed porter is just one of the brewers’ libations featuring a mushroom muse. An avid member of the homebrew community, Thomsen has already won multiple awards for his spirited fungi-friendly creations, Marketing Specialist Lindsey Roberts told me earlier this year for an article in our Snack Magazine.
While the beer is not made for mass market consumption, it is brewed in small batches to share with customers and industry friends at trade shows and company events, the company says. Attendees of PMA Fresh Summit can try a taste for themselves at Monterey Mushrooms booth #3042.
“The roasty beer is smooth, but packs a big punch,” Roberts said. “It has the perfect balance of earthy notes and a sweet finish, like most classic porters.”
Also seeking to grab culinary-minded folks at the summit is a new mushroom and beer pairing guide—an extension of the company’s legacy of culinary innovation. The guide tackles reviews on the craft beer revolution, highlighting the similarities between mushroom growing and beer brewing. Monterey Mushrooms will be providing a pairing suggestion guide, along with recipes for small bites to go with a favorite pint.
“Mushrooms and beer are both trending,” Roberts added. “Chris, our resident mushroom grower and craft brewer has mastered the art and science of growing and brewing.”
Both industry members and consumers can download the guide on the company website, here.
Monterey Mushrooms is shifting many of its sales collateral materials online this year, the company says. Instead of using paper printing materials, the company is asking customers to visit its booth to receive a URL to take them to a webpage containing the materials. All customers who download the sales resources will receive a bottle opener by mail.
“We are mindful of waste and encourage our friends and customers to go digital. This is our way of thanking visitors to go green,” Mike O'Brien, Vice President of Sales and Marketing, said.
To learn more about Monterey Mushrooms leading up to PMA Fresh Summit, visit www.montereymushrooms.com and when you’re there, stop by booth #3042 to taste some mushroomy goodness.