NatureSweet® Tomatoes' Lori Castillo Talks Glorys® for Summer Dishes
SAN ANTONIO, TX – With the fresh notes of May in the air, and the promise of even warmer days ahead, consumers are readying their plates for a summer filled with grilling, days spent by the pool, and a season of the most flavorful produce. In answer to this call, NatureSweet® Tomatoes is offering a premium snacking and grilling option in Glorys®.
As Marketing Director Lori Castillo recently told me, Glorys serve as the perfect alternative to canned tomatoes and sauces, and most importantly, as a flavorful selection primed for grilled summer dishes.
“NatureSweet Glorys are fresh ingredient tomatoes that go well in a variety of heated dishes because of the way their flavor is enhanced through cooking,” Lori says, emphasizing the versatile nature that consumers are able to explore with the snacking tomato firm flesh and robust taste.
To further capitalize on the summer possibilities retailers can find through Glorys, NatureSweet is boosting its customers’ sales through a special promotion; the Sweeten Your Grill Sweepstakes.
Consumers need only snap a picture of how they grill with Glorys, then upload their photos to Instagram with the tags #NatureSweetWEBER and #sweepstakes for a chance to enter. The enticing prize? An ultimate WEBER® Prize Package, with a retail value of $3,000. The company will also be providing a 1200 Portable Gas Grill to seven other weekly winners.
“Small tomato usage also continues to increase as consumers focus more on salads and other healthy, on-the-go products,” Lori continues. “We are dedicated to providing consumers with variety to meet the needs of different usage occasions all year long.”
To further sweeten the deal, NatureSweet is also offering its retail partners a chance to win their own WEBER grill, by picking from photos that showcase how retailers are turning their produce sections into summer grilling destinations. Winners will be chosen based on their display’s ability to increase sales, size of the display, and creativity. The contest runs from May 22-July 8.
NatureSweet has a collection of in-store materials to boost purchases this season, including high-graphic 3-case shippers, POS cards, pallet wraps, metro boxes, and ad slicks. With customizable digital content for each store’s social posts and email blasts, the opportunities continue to rise with Glorys this season.
Picked at the peak of freshness, NatureSweet upholds its Tomatoes Raised Right motto with each Glorys that makes it from the greenhouse to the shelf, letting consumers become enthralled with a snacking tomato that bursts with flavor in each cookout.
What’s next for NatureSweet? Keep an eye on the snacking tomato category as AndNowUKnow continues to report.