NatureSweet's Lori Castillo Talks 'Tomatoes Raised Right' and New Pack Sizes
ORLANDO, FL - Excitement is high for NatureSweet as the company embarks on a mega new marketing campaign. Not only will the company be highlighting its new Tomatoes Raised Right initiative in the coming months, but NatureSweet is continuing to take the snacking tomato game by storm with two new pack sizes.
“In life, when you feel the best around something, it's because you’ve worked hard for it, and nothing comes over night,” Brand Manager Lori Castillo tells me as I steal her away from the PMA Fresh Summit show floor. “And that’s just like our tomatoes.”
Tomatoes Raised Right helps to highlight the company’s vertical integration, from seed to store. Lori stresses the fact that it’s the company’s associates that really make it all happen for the company, hand-picking each tomato and nourishing them from the very start of the growing process.
This comes at the same time as NatureSweet introduces two new pack sizes—an 18 oz Cherub pack and a 16.5 oz Constellation Medley pack. “This adds value to our consumers. They still get the same great taste and same great quality, and everything else they’ve come to expect from NatureSweet,” Lori explains to me.
Want to learn more straight from the expert’s mouth herself? Watch my full interview with Lori above to hear all the juicy details.