Naturipe Farms' CarrieAnn Arias Discusses Organic Program Ahead of Southern Innovations
SALINAS, CA - Naturipe Farms knows, to attract and retain the organic consumer, it takes more than just an organic certified product. It’s all about cultivating a brand that fits in with the organic lifestyle—health, convenience, sustainability, ethical farming—the list goes on. To share its commitment to this message with the buying community, Naturipe is headed off to Nashville, Tennessee, for the Southern Innovations Organics and Foodservice Expo, September 6 – 8, 2018.
“Naturipe is focused on sharing our organic story with retail partners. Today’s organic consumer wants to know where their food comes from, and having a family of farmers helps us tell this story,” shared CarrieAnn Arias, Vice President of Marketing, when I asked her about the company’s always evolving organic plans.
As an industry leader in conventional and organic berries, Naturipe is excited to showcase its complete berry patch of organic blueberries, strawberries, blackberries, raspberries, and cranberries, alongside its newer avocado program at the show. But beyond that, there are definitely a few tricks up the company’s sleeves. Think solutions for the organic purchaser, such as value added fresh products, products from the Naturipe Snacks™ line, and new sustainable packaging.
“Growing organic can seem like an uphill battle for many farmers, especially with an industry need for new packaging that reduces costs. We are working on changing this experience and are committed to continuing to test new sustainable packaging that will enhance our organic berry lines for our farmers and our consumer’s experience,” CarrieAnn explains. “For blueberries specifically, we offer the Earth Cycle pulp fiber pint that is compostable, virtually eliminates plastic, and resonates well with organic shoppers. In addition to our compostable packaging, we offer top-seal solutions that reduces the use of plastic by up to 38 percent.”
And for Naturipe, this focus on cultivating an organic-driven lifestyle is not simply latching on to a trend. For over a century, the company has been pushing for ethical and sustainable practices, and it only just the beginning of what’s to come.
“Naturipe carries a one hundred-year tradition of family farmers growing fruit with care,” CarrieAnn tells me. “Our company strives every day to exceed the needs of our growers. Our commitment to ethical farming pushes us to increase organic acreage and continually introduce innovative packaging to the industry.”
The clock is ticking and the Southern Innovations show is just about one week away. Find Naturipe Farms at booth #221 to learn all there is to know about the company’s commitment to organics.