Naturipe's #EatTheRainbow Recipe Challenge Sets Bloggers Head to Head While Pushing Berry Consumption
SALINAS, CA - Summer is here, and to celebrate, Naturipe Farms has launched its “#EatTheRainbow Recipe Challenge” influencer outreach program.
Naturipe is challenging five food bloggers to create a full day-part menu themed by the color of the rainbow. These bloggers from across the country will be encouraging healthy eating to their audiences by developing a “rainbow” of unique recipes, featuring creative pairings featuring both peak of season blueberries and strawberries. The #EatTheRainbow Recipe Challenge began on July 13th and will continue all the way through August 16th.
“This promotion has been fun to work on because our bloggers love the challenge and consumers love having new, out of the box recipes to try.” said Kyla Oberman, Naturipe’s Director of Marketing. “While domestic berries have been in the market for a few months, they are at their peak during the summer. By encouraging different usage ideas and new recipes such as this, consumers are inclined to keep fresh berries on their grocery lists.”
Each week of the challenge, Naturipe and the participating bloggers will feature a new colorful berry recipe on their respective blogs and social media platforms:
- Week 1 (July 13th - 19th): Breakfast themed “red”
- Week 2 (July 20th - 26th): Salad themed “orange”
- Week 3 (July 27th - August 2nd): Dinner themed “yellow”
- Week 4 (August 3rd - 9th): Dessert themed “green”
- Week 5 (August 10th - 16th): Beverage themed “blue/purple”
At the end of the five week promotional period, each of the blogger’s custom recipes will go head-to-head in a battle against each other for a chance to win Sur La Table gift cards. Consumers can determine the winner by voting for their favorite #EatTheRainbow recipe via Naturipe’s Facebook page.
According to a press release, all of the participating bloggers will be co-hosting a #EatTheRainbow Twitter party with Naturipe on August 17th at 9:00PM EST/6:00PM PST. You can RSVP for the event at http://twvt.us/eattherainbow.
You can follow Naturipe Farm’s Blog, Facebook, Twitter and Pinterest to stay up-to-date on the #EatTheRainbow Recipe Challenge! The challenge recipes will be featured each week, along with tips on how to get creative and unique with fresh berries.