New Retail Promotions from North Carolina Sweet Potato Commission
February is Sweet Potato Month! The North Carolina Sweet Potato Commission and N.C. Department of Agriculture and Consumer Services will unveil a new retail promotion across the state of North Carolina during the month of February, in honor of Sweet Potato Month, according to a press release. The promotion is called 52 Ways to Love Sweet Potatoes, and will highlight the versatility and nutritional benefits of sweet potatoes.
"North Carolina is the largest producer of sweet potatoes in the nation, and produces nearly half of all sweet potatoes grown in the United States," said Sue Johnson-Langdon, Executive Director of the NC Sweet Potato Commission. "The N.C. Department of Agriculture understands the significance of supporting local growers, and we’re happy to partner with them on great retail promotions like this one."
The program will include in-store displays, a branded website and a social media contest for consumers. The website created by the Sweet Potato Commission features 52 sweet potato recipes, one for each week of the year.
In-store elements will include recipe cards and POS signage. Cooking demonstrations will also be held in select stores during the month, to introduce customers to new ways of preparing sweet potatoes.
The promotion will also include a photo contest on the Commission's Facebook page. Consumers can earn a $100 gift card to one of the participating grocery stores by sharing their sweet potato photos with the hashtag #loveNCSP.
NC Sweet Potato Commission
NC Department of Agriculture & Consumer Services
