Ocean Mist® Farms Announces Gold Standard Artichoke Promotion; Mark Munger Shares
CASTROVILLE, CA - The Gold Standard. What does this mean when it comes to fresh produce? For Ocean Mist® Farms, that means producing the highest quality artichokes possible. The grower is launching its annual Gold Standard promotion, which includes an exclusive giveaway for consumers.
“Throughout each year, we are proud to share our Gold Standard artichokes,” said Mark Munger, Senior Director of Marketing. “Ocean Mist Farms artichokes are THE Gold Standard for providing immune-boosting nutrition and a top source of fiber, with one whole cooked artichoke packing nearly 7 grams of fiber—about a third of the daily minimum target. This superior nutrition profile, coupled with Ocean Mist Farms rich legacy and artichoke expertise, bring the Gold Standard to your produce department."
Ocean Mist is highlighting its artichoke expertise to ensure trade partners are aware of all that goes into the Gold Standard distinction, as well as shine a light on the nutritional qualities of fresh artichokes. The grower has cultivated premium quality artichokes—including many patented proprietary varieties—for nearly 100 years. Castroville, California, is home to Ocean Mist’s spring artichoke production, with the heaviest production in April.
According to a press release, decades of farming proficiency and excellence coupled with exceptional harvesting practices and land stewardship further define this brand as worthy of the Gold Standard designation. The company is supporting retail sales with a variety of marketing activations.
On-pack messaging will reinforce shopper awareness, and the brand will also drive visitors to the artichoke nutrition webpage and encourage shoppers to purchase artichokes at their local grocery store.
In addition to the in-store promotions, the Gold Standard Giveaway is running from April 24–June 1, giving participants the opportunity to win one Grand Prize VISA gift card valued at $1,000 or one of five VISA gift cards valued at $100.
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