Ocean Mist® Farms Debuts New Season & Steam Products
CASTROVILLE, CA - As I peruse the produce section of my local grocer, seeing a bag of freshly-cut broccoli florets is like my saving grace. Consumers naturally flock to value-added products, and Ocean Mist® Farms is ensuring its shoppers have plenty of options. The grower recently announced the launch of five new products in its award-winning Season & Steam convenience vegetable line. All five new items are among the top ten value-added vegetables to post growth in the past year, according to a July 2020 Nielsen Answers on Demand report.
“We’ve found shoppers want Season & Steam because the technology uniquely allows them to add their own seasoning and reseal the microwavable bag prior to cooking,” said Diana McClean, Senior Director of Marketing. “We are excited to extend the line and include more options for our shoppers to add convenience and a personal touch to their meals.”
As stated in a press release, the new Season & Steam items include: Broccoli Florets, Floret Medley, Vegetable Medley, Cauliflower Florets, and Cauliflower Rice, all with the same convenience, customizable seasoning, and exclusive resealable bag technology shoppers already love. The new item roll-out comes after a recent Nielsen Concept Test where more than half of respondents indicated they would “definitely” or “probably” purchase a Season & Steam product compared to other fresh and frozen vegetable concepts.
According to the United Fresh Nielsen FreshFacts on Retail Q1 2020 Report, in the current COVID-19 climate, consumers increasingly value convenience, nutrition, and the ability to cook vegetables before consumption due to the perception of being less risky. The report also found value-added vegetables—including Brussels sprouts, the cornerstone of the Season & Steam line—have consistently shown year-over-year sales growth since 2017.
The new products will be available to ship November 1, 2020, so don’t hesitate to get in touch with Ocean Mist Farms regarding this unique opportunity! There are even more fresh produce launches in the pipeline, so stick with us at ANUK and you won’t miss a beat.