Oppy and Ocean Spray® Celebrate 20 years; Tony Illiano and Brendan Schulke Comment
VANCOUVER, BRITISH COLUMBIA - It’s been two decades since Oppy and Ocean Spray® came together in a successful partnership, and the duo is still going strong. As they remain committed to delivering high-quality cranberries to buyers and consumers across North America, the pair is announcing a strong growing season and seasonal marketing campaign.
“I am honored to continue our strong partnership for U.S. sales and distribution. It’s been such a successful collaboration that we’ve found new ways to work together outside of cranberries by growing into other premium products,” said Tony Illiano, Category Manager and Senior Sales Representative, Oppy. “We highly recommend that retailers get their orders in promptly to capitalize on the brand status of Ocean Spray in their stores.”
So far, the companies are seeing a healthy growing season throughout the Pacific Northwest and Wisconsin, a release stated. Volume increases are expected compared to last year, and both regions have experienced good pollination and bud set, which has translated to good sizing.
With this year’s United States Thanksgiving holiday falling the earliest it’s been in five years, the cranberry crop is now shipping to meet demand. But Thanksgiving isn’t the only holiday happening earlier than usual. Friendsgiving usually takes place a week before Turkey Day and has become an integral part of the companies’ cranberry campaign.
“This year’s marketing campaign centers around injecting fun into festivities, with initiatives like new shipper units, TV and digital promotional support, brand collaborations, influencer marketing, events, and virtual experiences. Consumers have also been able to take advantage of shoppable recipes, instant giveaways, in-store POS with shelf talkers and tags, and social content,” Brendan Schulke, Senior Manager of Fresh and Natural Specialty Channel, Ocean Spray, shared.
Ocean Spray offers a top prize of $10,000 with its “Buy three, win big” promotion showcased on the front of each pack. Through purchase and receipt verification, shoppers can instantly win the jackpot or thousands of fun-driven prizes, including Uber, Spotify, or Airbnb gift cards.
“Oppy and Ocean Spray have been working together for more than 50 years—it’s really become an essential part of what powers our growth. Retailers take comfort in knowing they can trust both Ocean Spray and Oppy to bring exceptional quality to their customers—I believe our expertise in selling cranberries together is unmatched,” added Schulke.
Check in with AndNowUKnow to see what the next two decades hold for this impactful partnership.