Oppy Expands Partnership with Randhawa Farms and Perpetual Vegetable Co. Brand
BRITISH COLUMBIA, CANADA - Collaborations are key to bringing more value to the categories in which they serve as well as to retail partners. Oppy is royalty when it comes to this strategic business model, and this year the company has extended its partnership with Randhawa Farms, Owners of the Perpetual Vegetable Co. brand.
“We are excited to continue our work with Randhawa Farms and their flourishing Perpetual Vegetable Co. brand, which has already made waves in the industry,” said Oppy’s Vice President of Categories, Berries and Greenhouse, Jason Fung. “Oppy understands and appreciates the strength of strategic partnerships as a way of ensuring we always deliver the best possible experience to our customers in our well-rounded greenhouse category and beyond.”
Available exclusively from Oppy under the Perpetual Vegetable Co. brand, the partnership will bring year-round long seedless cucumbers along with sweet bells and mini peppers available early-spring through mid-autumn.
British Columbia-based greenhouse grower, Perpetual Vegetable Co. specializes in high-quality peppers and long English cucumbers that are grown under 76-plus acres of glass in Abbotsford, according to a press release. As we look to 2020, the company looks at the 2019 season as a tell-tale sign of what is to come.
Last year was a success forPerpetual Vegetable Co.'s programs, and the team acknowledges that a recent expansion, adding nearly 22,000 square feet of cold storage with a 600-pallet capacity facility and two new value-added lines, really upped the ante.
“Working with Oppy allows us to focus on our key strengths while utilizing its unique competitive advantages and many specialties,” said Randhawa Farms Business Director Vijay Randhawa. “The key to continued success is working with partners that can not only help you grow but also grow with you, which allows for long-term and impactful development. This is what Oppy offers us, and we look forward to the great work that will result from our continued partnership.”
Randhawa Farms launched its Perpetual Vegetable Co. brand in 2019, and notes a focus on conservation and sustainability emphasized by the brand tagline of “Life grows on.”