Oppy Offers Robust 360-Degree Services With Premium Winter Apple Program
VANCOUVER, CANADA - Thanks to its 161 years of experience, Oppy is known in the produce biz as one of the leading growers, marketers, and distributors. Its multifaceted logistical systems and international reach complement the high-quality standards—consistent flavor, texture, and appearance—that shoppers expect from popular varieties like JAZZ™, Pacific Rose™, and Envy™.
“Premium apple varieties are playing an increasingly important role in providing growth to a category in a state of flux, as it tries to meet the changing needs of today’s shoppers,” Director of Apples and Pears Roger Aguirre said. “Their success reflects the evolving consumer preferences that have become more nuanced, more demanding, and more varied. Oppy has responded to these market conditions, providing targeted and dynamic services to retailers, so they can reach and satisfy their shoppers with what they want.”
Oppy’s winter apple program is set to amplify the category in 2020, according to the press release. The ongoing success of Oppy’s winter program is evidenced by its apples ranking within the category’s top 15 varietals. The leading apples comprising Oppy’s winter program offer unique eating experiences, delivering size, texture and flavor profiles to suit all shopper demographics.
Aguirre noted JAZZ’s pressures are registering near 22 pounds—an impressive level in January—which provides that supreme crunch shoppers seek. Available in organic and conventional, the variety is available in two, three, and five-pound bag programs to cater to differing consumer needs.
Available in conventional and organic, Pacific Rose is eye-catching with its red and pink hues. Its distinct aesthetic and sweet but mellow flavor has built a following in both North American and international eaters. Promotional events—like Valentine’s Day—are supported by Oppy’s all-inclusive library of promotional materials.
Native to British Columbia, the variety retains its unrivaled quality and offers a sweet, crisp apple that also stands out in the apple set with its bright red hue, accented by yellow undertones.
Envy delivers consistent year-over-year volume growth, making it a key category driver. The apple features an exceptional flavor profile that topped the charts in an independent sensory testing undertaken in the spring of 2019.
Thanks to Oppy, a sea of delicious apples and promotional material will make the next few months smooth sailing for retailers.
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