Oppy Taps New Partnership to Inspire Recycling
VANCOUVER, BC, CANADA - How do we as an industry continue to inspire consumers to take up the recycling charge? Oppy is putting a personal stake in this fight, as it adds the How2Recycle® label program to its products. By doing so, the company aims to inspire families across the globe to recycle produce packaging.
“We believe that consumer education for recycled packaging is a top-of-mind issue,” said Cathie MacDonald, Director of Marketing Services. “Partnering with How2Recycle was a natural next step in our mission to drive participation in the circular packaging economy. Anything we can do that empowers shoppers to recycle more responsibly is good for the planet, our future, and us all.”
How2Recycle, according to a press release, is a standardized on-package label program that aims to reduce consumers’ confusion regarding a product’s recyclability. All members receive a customized recycling assessment for each of their pack styles to ensure accurate disposal.
Oppy is also a member of CPMA’s “Plastics Packaging Working Group.” Its goal is to work alongside the government, regulatory agencies, stakeholders, and customers to create an industry-led packaging strategy. How2Recyle is also a project of the Sustainable Packaging Coalition®, which brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions.
“Oppy isn’t just passionate about sustainability, it’s integrated into everything we do. Working together with both these alliances strengthens our approach to the future of packaging,” MacDonald said.
Oppy will be rolling out its first pack featuring the How2Recycle label in the coming weeks.
With 2020 looming in the near future, how will the industry continue to push the best of produce? AndNowUKnow will report.