Potandon Releases New Brand and Line of Organic Potatoes
IDAHO FALLS, ID - Potandon Produce is on the brink of releasing its first ever potato line under Potandon Produce™. The company’s newest brand will be made available this week, exclusively for organic potatoes at this time.
“Growth in the organic sector has been double digits for over a decade with no real end in sight,” Ralph Schwartz, Vice President of Marketing, Sales and Innovation for Potandon, said in a press release. “We wanted to help our customers capitalize on that trend and drive their organic potato sales to new levels, with a fresh and bold new bag design that their consumers would immediately bond with.”
The company displayed mock-ups of the latest bags at PMA last October. The final design that will hit retailers in the near future was impacted directly by feedback received at that event.
“The Organic segment gives the brand the identity we were looking for and we’re excited to see just how far it grows,” Schwartz continued in the release.
Packed in three bags of red, russet, and yellow organic potatoes, Potandon Produce™ organics will be sent from Ohio, Wisconsin, Massachusetts, and Washington locations before the week is out. While the release made clear that the Potandon Produce trademark will market organic potatoes, the company also left room for possible future developments, so stay tuned.
