Produce for Better Health Foundation Honors Growers and Farmers With Social Media Campaign; Wendy Reinhardt Kapsak and Elisabeth Watkins Discuss
BRENTWOOD, MO - Without farmers and growers to share their knowledge and expertise, we would not have the fresh produce that we love today. Honoring this idea, the Produce for Better Health Foundation (PBH) will spend the month of June visiting fruit and vegetable farms across the U.S. to highlight the passion and commitment of farmers and growers through its “Celebrate The Roots of Our Food: Farmers & Growers Salute” series. The organization will also be partnering with its Have A Plant® Ambassador network to share inspirational video salutes and other creative content.
“The extraordinary efforts of fruit and vegetable farms to nourish millions of Americans is no small feat,” said Wendy Reinhardt Kapsak, MS, RDN, President and CEO, PBH. “At PBH, we are committed to ensuring our incredible farmers and growers get the recognition they rightfully deserve, and our dynamic Celebrate The Roots Of Our Food campaign is a way to shine a spotlight on the fruits of their labor.”
Well-positioned to spotlight the impact of farmers and growers on our food system, PBH will showcase a wide variety of topics throughout the month-long The Roots of Our Food campaign. According to a press release, the organization will touch on topics spanning seasonality, suggestions for enjoying fruits and veggies in all forms throughout the year, culinary tips, meal planning ideas, recipes and kitchen hacks, and PBH member-specific highlights
Have A Plant Ambassadors will complement the content shared by PBH by releasing agriculture-focused expert advice articles as well as video salutes to farmers and growers across the globe, spanning from New Zealand to South Korea.
“Farmers and growers put their heart and soul into growing the freshest and most delicious fruits and vegetables possible, and I am honored to be able to recognize this labor of love,” said Elisabeth Watkins, Farm Girl Chef and PBH Have A Plant Ambassador, who filmed a video salute from her father’s cling peach orchard in Linden, California. “I was thrilled when PBH approached me about this campaign, to help more people understand the pride that goes into ensuring we can enjoy delicious fruits and veggies each and every day.”
The celebration will kick off with a PBH monthly Have A Plant Cook Along, which is sponsored by Duda Farm Fresh Foods. The event will take place on Facebook LIVE on June 9, at 5:30 p.m. ET. It will feature special guest, Chef Todd Fisher, who will be showcasing ways to cook sweet corn.
PBH’s June campaign will culminate with a PBH Health & Wellness Webinar, sponsored by the California Cantaloupe Advisory Board and California Pear Advisory Board. Entitled “Taste Vs. Waste: Fruit & Vegetable Innovations to Maximize Taste & Mitigate Waste,” the webinar will take place Tuesday, June 29, at 2 p.m. ET, and will feature a panel discussion with farming, plant breeding, and postharvest technology experts focused on innovative ag practices to reduce food waste and improve flavor.
The June campaign is a precursor to a larger initiative starting in October, which will focus on celebrating the roots of our food in a broader manner and will feature unique content from its members.
Cheers to the farmers and growers across the industry who continue to provide us with fresh produce and smiles all year long!