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Pure Flavor® Promotes Uno Bites™ for Back-to-School Merchandising; Chris Veillon and Matt Mastronardi Discuss

Pure Flavor® Promotes Uno Bites™ for Back-to-School Merchandising; Chris Veillon and Matt Mastronardi Discuss



LEAMINGTON, ONTARIO, CANADA - Buyers, by now I’m sure you already know this, but in case you don’t, parents love convenient, on-the-go snacks for their children. As we enter the back-to-school season, easy, nutritious snacks become even more of a must-have as parents start looking for quick ways to pack their kids' lunchboxes, and Pure Flavor® has your stores covered with its Uno Bites Nano Cucumbers.

Chris Veillon, Chief Marketing Officer, Pure Flavor®“We grow four different types of cucumbers and each one has specific flavor pairings, recipes, and uses that make it unique,” explained Chris Veillon, Chief Marketing Officer. “If you think all cucumbers are the same, think again—that’s what we’re showing with all the content we share.”

Uno Bites are super small, one-bite Nano cucumbers that are grown in Pure Flavor’s high-tech greenhouses to be the perfect snack for kids—and adults—to enjoy. According to a press release, the kid-friendly veg is available in both Dry Pint and 1.75 lb packages, and are so small that children can grab them by the handful.

Matt Mastronardi, Executive Vice President, Pure Flavor®“Parents want to pack healthy vegetables in their kids’ lunchboxes every day of the week, but they often struggle to find convenient, hassle-free options,” said Matt Mastronardi, Executive Vice President. “With Uno Bites, we’re providing a nutritious product we know kids love in resealable and recyclable packs—you can snack right out of the pack.”

As parents continue to prioritize healthy snacks, especially as they aimed to increase vegetable intake during the pandemic in order to improve immunity and overall health, Uno Bites offer convenience that makes getting an extra serving of veggies in a breeze.

As we enter the back-to-school season, Pure Flavor® is prepping stores’ shelves and consumers’ baskets with its Uno Bites™ Nano Cucumbers

The emphasis on convenience was spotlighted in survey data from Pure Flavor’s #LoveForFresh campaign in 2020. The company surveyed hundreds of people across North America and found that over 88 percent agree convenience is important to them when purchasing healthy snacks. Likewise, 78 percent of people said they would eat more healthy snacks if they were more readily available.

“We want to make healthy snacking options available to all parents across the country this school year,” added Mastronardi. “We don’t think a lack of convenience or availability should be a barrier for kids to maintain a healthy diet, so we’ve increased production for Uno Bites to meet increased demand this fall and winter season.”

Uno Bites™ offer convenience, versatility, and nutrition to make getting an extra serving of veggies in the day a breeze

Offering not only ease, but versatility as well, parents who purchase Uno Bites can easily set some aside to incorporate into cooking healthy meals for the entire family.

To encourage consumers to explore the variety of ways Uno Bites can be used, Pure Flavor has shared mouth-watering recipes featuring the unique product on its social media feeds. Recipes include the likes of its Grilled Pineapple and Cucumber Salad along with 90 others that can be downloaded and prepared.

Want to give parents exactly what they’re searching for this back-to-school season? Get Uno Bites in your produce departments for a fantastic, convenient option for them to load their baskets with.

Pure Flavor®



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Pure Flavor

Pure Flavor® is a family of greenhouse vegetable growers who share a commitment to bringing A Life of Pure Flavor™ to...