Pure Green Farms Rolls Out Updated Packaging; Joe McGuire and Jim Marcum Discuss
SOUTH BEND, IN - Many shoppers experience tunnel vision as soon as they step into the grocery store. Busy schedules demand they collect the items on their lists quickly and go. This is exactly why Pure Green Farms has rolled out updated packaging that is sure to capture the attention of today’s busiest shoppers. With subtle but effective changes to its lineup, the company is harnessing the demand for sustainably and locally grown products with its latest design refresh.
“Our consumers and customers were the inspiration behind our new packaging,” said Joe McGuire, Chief Executive Officer. “By using 35 percent less plastic in our packaging, people can connect with our brand and our efforts to be more sustainable.”
The updated packaging was made to both Pure Green Farm’s 4 oz and 9.5 oz offerings and will be showcased in retail stores throughout the Midwest this winter, according to a press release.
“We are excited to give our packaging a fresh new look to reflect the same fresh product inside each package,” said Jim Marcum, Vice President of Sales. “Our intent is to connect with our consumers on a more personal level through the composition and design of our new packaging.”
The newly adapted packaging is made using 35 percent plastic and features the phrase “Locally Greenhouse Grown” in large lettering at the top of each package to capitalize on the rising demand for local products. The product descriptors on select varieties were also changed to further educate consumers and increase brand recognition.
In addition, the company renamed its Baby Romaine to Crispy Romaine to highlight the premium eating quality of the variety.
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