SELAH, WA – Rainier Fruit is making some sizable investments into the leadership of its operations, with the company’s forward momentum in mind. The company has announced that is has brought industry veteran Jeff Weidner into a leadership role in the company, in addition to promoting five others to various executive positions.

Weidner joined the company earlier this month on July 3 in his new role as Rainier Fruit’s Director of Warehouse and Grower Relations. 

“Rainier is not only an industry leader, but they have a winning culture that is known for making things happen,” Weidner stated. “That is an exciting combination to be a part of when you have the tools necessary to succeed and you can expand the dialogue with each customer about what we can do for them. There are no cookie cutter answers when delivering best in class service and high-quality apples, pears, cherries, and blueberries.” 

According to a press release, Weidner will be responsible for building closer relationships with all grower partners and shipping facilities, in order to create a seamless and efficient supply change that meets the needs of dynamic customer expectations.

With a keen eye on growth, Rainier Fruit has also promoted other members of its valuable team to further promote its constant focus on customer service. The change in titles and responsibilities are as follows:

• Randy Abhold, EVP of Sales & Business
• Andy Tudor, VP of Business Development
• Blake Belknap, Director of Domestic Sales
• Troy Howard, Director of Export Sales
• Shane Zeutenhorst, Director of Foodservice Sales 

As Weidner joins this newly bolstered leadership team, he brings 39 years of his own experience to Rainier Fruit. He obtained industry knowledge from time spent with companies like L&M, and First Fruits Marketing, where he recently served as Production Manager and Marketing Coordinator. 

“The business of customer service and the supply chain continues to evolve and it is dynamic in its need to not only serve the customer, but also deliver peak returns to growers. Having Jeff on board, as well as a focused sales team allows us to create a more cohesive and transparent system that helps us react quickly to changing customer needs,” said Abhold. “Jeff’s experience in the industry and knowledge of customer and grower expectations will allow for swift changes when needed.” 

The company noted that Weidner is a family and outdoors man, who loves spending time with his wife, daughter, and two grandchildren while he makes time to hike and camp. 

Congratulations to Jeff on his appointment, and the rest of the Rainier Fruit team on their accomplishments! 

Rainier Fruit Company