Raley’s Celebrates 85th Anniversary With Launch of “Good Never Stops” Campaign
WEST SACRAMENTO, CA - I’ve lived in Sacramento for most of my life, and it never occurred to me that the grocery store I go to almost every day after school has been around for 85 years now. Raley’s, the parent company of Bel Air and Nob Hill Foods, is commemorating its anniversary by launching a new integrated campaign, entitled Good Never Stops. The campaign is intended to honor the everyday moments when Raley’s team members, customers, and partners make a positive impact in their communities.
“Raley’s has been proud to serve local communities since 1935. Each and every day, our team members, customers, and partners give back to our communities in their own unique and personal way,“ said Keith Knopf, Raley’s President and CEO. “For our anniversary this year, we want to inspire positive change and reaffirm our commitment to doing good together for the next 85 years.”
According to the grocer’s press site, Raley’s Founder, Tom Raley, opened his first store in Placerville, California, in 1935. Now under the third-generation ownership of Tom Raley’s grandson, Mike Teel, Raley’s remains privately-owned and family-operated and has grown to 129 stores throughout Northern California and Nevada. For the past 85 years, Raley’s has proudly supported causes that make significant impacts in the communities where their team members live and work.
The Good Never Stops campaign launched online with a video highlighting all the good that occurs in Raley’s communities in just a 24-hour period. The video features some of the community partners Raley’s is proud to support, including Sacramento Food Bank & Family Services, California Rangeland Trust, Food Literacy Center, California Farmland Trust, and Northern California Construction Training, Inc. Additional online elements include a website featuring articles and videos about Raley’s partners and stories of team members’ personal commitments to their communities on the store Facebook pages.
To learn more about the Good Never Stops campaign, click here for the full press release. Keep checking on AndNowUKnow as we bring more retail updates.