Seald Sweet Celebrating U.S. Military Families with South African Summer Citrus Promo
VERO BEACH, FL – Seald Sweet is continuing its partnership with the Defense Commissary Agency (DeCA) and Military Produce Group to help military families through the Fisher House Foundation with its South African Summer Citrus promotions in DeCA commissary stores across the Eastern U.S.
“We are very excited to continue growing and building this program,” said Kim Flores, Seald Sweet’s Director of Marketing. “Our close relationships with our South African citrus growers have enabled us to continue building the category and programs in the commissaries while simultaneously giving back to our service members. Fisher House is an outstanding organization and we are honored to have a continued opportunity to contribute to their programs.”
To promote the partnership, in-store promotions and grower-attended demonstrations were held at military base commissaries in the Florida Panhandle region where customers were able to sample fresh South African Navels and Clementines. The grower involvement helped to educate consumers on products and growing operations.
During one of the events, a ceremony was held where representatives from Seald Sweet, DeCA, Military Produce Group and the (South African) Western Cape Citrus Producers Forum came together as a $10,000 check from Seald Sweet was given to the Eglin Air Force Base Fisher House manager, who was representing Fisher House Foundation, according to a press release.
“We are thrilled with the ongoing commitment of Seald Sweet to improve the quality of life for members of the Armed Forces and their families through its annual donation to Fisher House Foundation,” said Fisher House Foundation Vice President Jim Weiskopf. “By designating the donation to the Foundation’s scholarship program, Seald Sweet is helping military families faced with the increasing costs of education for their children.”
That donation came from Seald Sweet’s fundraising programs through purchases of summer citrus in specially marked packaging. It will be used to provide funding through Fisher House’s programs for unmet needs like short-term housing during medical treatment for wounded service members and scholarship programs for military children.
The promotions will continue to run through the end of September in the Eastern U.S. commissaries. For more information about South African Summer Citrus, the Fisher House Foundation, Military Produce Group, or the Defense Commissary Agency see www.summercitrus.com , www.fisherhouse.org , www.militaryproduce.com , www.commissaries.com .