Seald Sweet Launches New Kiddie Clems™ Packaging
VERO BEACH, FL - Seald Sweet is launching a new Kiddie Clems™ line of packaging for its easy-to-peel clementines.
The Kiddie Clems™ packaging is for conventional varieties of clementines, which are currently much higher in volume within the easy-peel mandarin and clementine category, according to a press release.
“Consumption of this fruit continues to increase every year,” said Peter Anderson, Seald Sweet’s Imported Citrus Category Manager. “Retailers continue to grow their clementine business and many have responded very favorably to this new label. It is bright, colorful and attractive, and it stands out on the shelf at the store level.”
The new high-graphic packaging, which features colorful, kid-friendly graphics, was designed to follow up the success of the company’s Mandarina’s™ brand of sweet mandarins packaging. As such, both the Kiddie Clems™ and Mandarina’s™ label feature the Mandarina character in an effort to appeal to children and ultimately increase their fresh produce consumption.
“The Kiddie Clem™ label has a ‘Tiny Treats for Tiny Sweets’ tag line, making it the perfect packaging for smaller-sized fruit,” continued Anderson. “Our customers have specifically mentioned how they really like that aspect of the packaging.”
The new packaging will be available through September, while Mandarina’s™ sweet mandarins packaging will be available from August through October. Both labels are also available during Seald Sweet’s winter easy-peeler programs as well, from November through April.