Shanley Farms' Single-Serving Avocado Line, Gator Eggs, Draws Consumers
MORRO BAY, CA - With many of us looking to start the new year healthy, adhere to resolutions, and make moderation a priority, Shanley Farms’ Gator Eggs are a perfect treat to draw the consumer’s eye and drive repeat sales.
“What we’re really trying to do with the brand is get consumers more in tune with the single serving portion size of avocados,” says James Shanley, President and Founder of Shanley Farms. “Gator Eggs are size 84 avocados, which average four ounces. They are an ideal serving size, something you could pack in a child’s lunch, add to a sandwich or salad, or eat as a snack.”
Shanley notes that the typical avocado sold by retailers is a size 48 fruit; at roughly eight ounces, these avocados are significantly more than one serving, and the fruit’s ungainly size paired with the quickness with which cut, peeled, and pitted avocados can spoil can lead to unappealing fruit and food waste.
Shanley Farms introduced Gator Eggs two years ago, in part to head off food waste and provide consumers with avocados that wouldn’t spoil prematurely. Since then, Gator Eggs have fast become a favorite with consumers looking for a convenient, ready to eat, “one salad, one sandwich, one snack” avocado.
Available in a signature six pack cartons—a playful take on the traditional egg carton—the company’s single-serving avocados are both delicious and ideally-sized to serve on a sandwich, spread on a piece of toast, scoop out with a spoon, or add to a salad. Shanley notes, “our standard sized packaging is a specially-designed six-serving carton. Additionally, we’ve introduced several bagged options, and our cartons come in a high-graphic display box that calls out our single-serving messaging.”
And produce departments looking to boost avocado sales throughout the year should take note; Gator Eggs provide perfectly-portioned snack options all through the year.
“Gator Eggs is a year-round program,” Shanley says. “During the California season, February through September, we source Eggs primarily from California. The rest of the year, when California fruit is unavailable, we partner with some exceptional growers in Mexico to pack Mexican fruit in our Gator Eggs.”
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