Side Delights® Celebrates Local Produce with "Adopt A Potato Farmer" Campaign
SAN FRANCISCO, CA - The “Adopt a Potato Farmer” program is the latest initiative Side Delights® is using to generate awareness of the importance of each partner within Fresh Solutions Network. The program itself will utilize food bloggers and their audiences to shine a light on those farmers who bring delicious spuds to the consumer. Each food blogger was paired with a Network farmer to share their stories about growing Side Delight Potatoes. Questions asked included things like family farming history, reasons why potatoes grow so well in certain conditions, and why each farmer was passionate about growing for the Network.
“Busy shoppers are looking for healthy, convenient, and practical solutions to family meals. Meals create family memories which are elevated when the produce is grown where it matters,” said Kathleen Triou, President and CEO of Fresh Solutions Network. “These bloggers were able to experience first-hand how Side Delights potatoes go from farm to fork and are now sharing that knowledge with their audiences and grocery shoppers.”
According to a press release, each blogger then shared their own potato stories, highlighting their favorite potato recipes on various social media channels like Instagram, Pinterest, Facebook, and Twitter. In total, this garnered over 2 million views in the past 60 days.
The stories from these interviews are published now on each of the blogger’s sites. Each post includes a signature recipe with photos using Side Delights potatoes.
Some examples of blogger stories include:
Kristy Still’s blog, Mommy Hates Cooking, featured the following post about her interview with fifth-generation farmer Kelly Grotte, from MG Farms, who farms for NoKota Packers in North Dakota.
On the Simple Parent blog, Mariah Moon posted a recipe “The Best Potato Salad,” which was shared with her during her interview with Kathy Michael-Sponheim, from Michael Family Farms. This recipe is especially meaningful as it is from Kathy’s mother’s family recipe library.
Amber Edwards at BusyCreatingMemories.com, who grew up on a farm herself, interviewed Jill Crapo-Cox, a fourth-generation Sun-Glo of Idaho farmer, and shared her brother’s recipe for the “Best Homemade French Fries: Cast Iron Skillet Fried Potatoes.”
The company noted that locally-grown produce helps ensure sustainable growing practices, increased freshness, and a smaller carbon footprint resulting from reduced shipping. As more shoppers are acquainted with the advantages of eating sustainably-grown produce, they continue to seek out quality products that locally grown.
Keep reading AndNowUKnow for the latest in all things produce.