The Star Group Adds Canadian-Grown Inspired Leaves to Its Portfolio
CALGARY, AB - Looking to get inspired by your lettuce? The Star Group has the answer in its newest offering: Inspired Leaves. Canadian grown, pesticide-free, pre-washed, pre-cut, and ready-to-eat, there’s a lot to love about this lettuce. This new product is an extension of Inspired Greens living lettuce, which is greenhouse grown year-round in Coaldale, Alberta.
“We are taking ultra-clean, fresh lettuce and making it more convenient for consumers,” said David Karwacki, CEO. “We want to offer a better option in the packaged lettuce category, and we are able to do that because our greens are grown and cut from living lettuce in Western Canada—making it as fresh as possible when it hits retail.”
In March, The Star Group released its Inspired Leaves Multileaf Blend into retail to test the market and the internal operations at its cut facility, Sliced FC, which currently runs two Canadian facilities. According to a company press release, the company decided to expand the Inspired line after seeing promising results. Committed to the future of Inspired Leaves, The Star Group invested in a new cut facility in Calgary, AB to expand Sliced FC’s capabilities. With state-of-the-art machinery purchased specifically for the use on tender leaves, and an experienced staff, Inspired Leaves will take clean, fresh greens and make them more convenient for consumers to enjoy.
The Star Group will be launching 4 new offerings under the Inspired Leaves label: Butter Blend, Crispies & Crunchies, Greenhouse Greens, and Canadian Reds. The line is expected to launch Mid-June and will be available in 142g packs.
Inspired Salads is in the works for fall 2018, which will offer consumers a full spectrum of options of how they can enjoy these delicious greens.
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