Stemilt Growers' Brianna Shales Talks What to Look Forward to at PMA Fresh Summit 2018
WENATCHEE, WA - You ever wonder how Stemilt seems to know what its partners want before they even know they want it? While that prowess may not always be due to the work of a world famous “Mentalist,” this year at PMA Fresh Summit in Orlando, Florida, the company will have more than a few tricks up its sleeve at booth #2055 to make sure its partners can differentiate their businesses and stay ahead of the curve.
“Stemilt will be featuring a world famous ‘Mentalist,’ Tom Kennedy, in our booth with the idea that we want to know what our partners and potential partners are thinking,” Brianna Shales, Communications Manager, shares with me. “How can we get into your heads and focus on sales driven programs to build categories? This is a fun way to open up the discussion on how to build business.”
And if the team at Stemilt are business builders, its many innovations and product offerings are the building blocks. At Fresh Summit, Stemilt will be showcasing its Honeyhill premium Honeycrisp program, along with its trademark varieties, Rave, Piñata, and SweeTango.
But top on my radar is the company’s latest apple creation: the brand new “It’s Red” apple juice made with the company’s secret RedWave apples. These RedWave apples are red-fleshed and make for a delicious red-colored juice that is high in vitamin C.
And while standby favorites like the award-winning Lil Snappers program will be front and center, attendees will also be able to learn more about emerging differentiators, like the Rushing Rivers pear program. Stemilt has been hard at work on Operation Flavor this year, which is a program in which the company partners with retailers to drive sales through pears that have dessert-quality flavor and promotional programs to support them. And last-but-not-least, Stemilt will be offering a new E-Z pallet display system for an in-store marketing tour de force.
“Our new Stemilt E-Z pallet display system combines a short pallet of mixed product for one store set and an attached display unit. This, together, builds sales and display space around snacking and a lifestyle theme. The E-Z pallet system provides the 4 P’s of marketing in one pallet: Placement (a built in display unit), Product (a selection of the right items), Promotion (built around pricing and items that fit the ad period) and Pricing (a predetermined retail price point that we will help you hit to drive the category),” Brianna explains.
Beyond the show floor, Stemilt will have a video featured at Thursday’s State of the Industry breakfast session. In the video, Stemilt will highlight its social and environmental responsibility program, “Responsible Choice,” which is part of the company’s new focus on culture building.
“We want to invest in people and planet to create an even better company to serve our industry. We are proud of our progress on this journey we are on,” Brianna says. “Stemilt is about branded products that can differentiate your business and create transparency through the stories we share with our products. Our horticulture, processes, marketing, and ownership all offer a unique partnership opportunity to retailers who care about the food they sell.”
Want to let Stemilt get into your head and begin to build a business or just want to get your eyes on that bright red juice? Find Stemilt at booth #2055.