Stemilt's Brianna Shales Teases Availability of Skylar Rae® Cherries
WENATCHEE, WA - Cherry season means having a fresh bowl full when I open my laptop each morning. Stemilt is one supplier ensuring that every consumer can start the day that way this time of year, and recently announced the timeline for a highly anticipated variety. The grower’s Skylar Rae®-branded Tip Top cultivar cherries will begin being harvested and packed early next week. Stemilt Marketing Director, Brianna Shales, is adamant that this crop will create all-new opportunities for buyers this season.
“The crop is projected to have good sizing, great quality, high sugar levels and of course, World Famous flavor,” explained Shales. “We already have consumers contacting us, asking when they're available, so we know cherry lovers are getting excited.”
Stemilt released its Skylar Rae cherries commercially in 2015, a press release stated. The company relies on years of experience growing and packing yellow-hued cherries and has determined some of the best growing locations to ensure it is producing large-sized Skylar Rae cherries with a firm texture and crunchy bite.
“Our long-time leadership in growing cherries has led us to many achievements with this cherry, and it is apparent due to the growing consumer demand,” said Shales. “This year, retailers can expect to start loading around June 7 with the first and largest peak starting in mid-June.”
Due to the variety’s short season, Shales encourages retailers to promote Skylar Rae with standout packaging, in-store signage, and on online channels to educate consumers. Retailers can maximize this item by bringing in either the 1 lb branded Top Seal, which uses 30 percent less plastic than other packaging options, or the 1 lb branded bag option. Skylar Rae cherries can also be placed in refrigerated cherry displays alongside other varieties or on their own, and feature Skylar Rae’s branded black carton, which will stand out as a premium item.
“Skylar Rae cherries are a high ring item in a category that really elevate produce dollars in the summer months. The seasonality of cherries means every week counts, and Skylar Rae brings a premium experience to help drive impulse sales of cherries,” said Shales.
Stemilt will be packing Skylar Rae cherries on its hybrid cherry line that is designed for light colored cherry varieties. With more cushion and a slower run time than some other operations, Stemilt ensures quality is not sacrificed during the packing process.
“Skylar Rae cherries are an anomaly and such a tasty summer treat,” stated Shales. “We are excited to bring this cherry back into the produce spotlight this summer and continue on our mission of delighting consumers through excellence with Skylar Rae cherries through the month of June and into the early part of July.”
Get these cherries on your shelves this month and watch sales soar!