Sun World Announces Six New Licenses

Sun World Announces Six New Licenses



BAKERSFIELD, CA – Sun World Innovations has licensed six new companies in South Africa, Peru, Morocco, and Tunisia to grow and market the lines of proprietary fruit that Sun World Innovations has developed, according to a recent press release.

Garth Swinburn, Vice President of Licensing, Sun World International

“We are pleased to appoint these fine companies, many of which we have had longstanding relationships, to help bolster our presence in the global fruit trade,” Swinburn, Vice President of Licensing, said. “We’re confident that emerging production regions such as Peru, Morocco, and Tunisia, along with our more established regions, will provide more quality-oriented producers with access to our proprietary fruit varieties and further increase the visibility of our varietal brands.”

The companies are as follows:

  • DEFRUSA
  • Safco Peru
  • Sadira
  • Delecta Fruit of Paarl South Africa
  • Les Vergers du Soleil
  • Delassus

DEFRUSA: Based in Piura, Peru, and strategically positioned to produce and export grapes beginning in October. It will function as a complement to production from its parent company Gesex in Chile, December to April in Copiapo and the central area of Chile.

Sun World merchandising bin

Safco Peru: Centered in Ica, Peru, the company has quickly grown to one of Peru’s top five grape exporters. Its December grape supplies will offer the opportunity to further extend parent company Rio King’s Chilean grape season.

Sadira: A vertically-integrated nursery-producer-exporter based in Tunis, Tunisia. The company focuses on table grape, stonefruit, and citrus farming and marketing. Founded 31 years ago and represented by Founder and CEO Sahbi Mahjoub, Sadira will be Sun World’s first Tunisian licensee.

Sun World AUTUMNCRISP® brand green seedless grapes, ADORA SEEDLESS® brand black seedless grapes, and SCARLOTTA SEEDLESS® brand red seedless grapes

Delecta Fruit of Paarl South Africa: A longstanding Western-Cape export company owned by the Graaf family and other leading fruit growers. Founded in 1997 and represented by Managing Director Stefan Du Plessis, Delecta joins three South African exporters including Stems, In2Stone and Green Marketing as licensed Sun World stonefruit marketers.

Les Vergers du Soleil and Delassus: Sun World’s first Moroccan grape grower/marketers. Both companies currently grow grapes for export in the south of the country thus capturing early markets prior to the season in continental Europe. Les Verges Du Soleil based in Marrakech is one of Morocco’s largest producers and exporters of seedless and seeded table grapes. Delassus, with its head office in Casablanca, operates two farms in Marrakech and Taroudant and exports 1200 tons of grapes per year to markets in Europe.

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