Sun World Unveils New Consumer Website



Sun World Unveils New Consumer Website



BAKERSFIELD, CA - Sun World is giving its website a sleeker, more natural design to give consumers a greater comprehensive online experience.

Sun World's New Website

The new website, which can be found by clicking here, has been optimized for mobile devices and search-engines and offers visitors customized content, including:

  • Grape Recipes

Sun World’s recipe library shows consumers a number of fun, tasty ways to take advantage of the crisp texture and juicy aromatic flavor of grapes.

  • How-To Guides

A handy collection of step-by-step tips to show consumers how to select, wash, freeze, and grow their own grapes.

  • Health Information

Includes grape nutrition facts, beneficial nutrients, and their positive effects on health.

  • Social Media Engagement

Visitors can post and share content, as well as connect with SunWorldFruit on Facebook, Twitter, Pinterest, and YouTube.

Natalie Erlendson, Marketing Manager, Sun World“Like all of our marketing activities, the new Sun World website was designed based on consumer insights to help us better engage, educate, and entertain people,” said Natalie Erlendson, Marketing Manager. “We’re creating an experience with the Sun World brand online that compliments the outstanding eating experience our proprietary grapes give.”

Gordon Robertson, Executive Vice President, Sun WorldGordon Robertson, Executive Vice President, added, “The website is part of a larger strategy to build Sun World as the trusted brand for grapes which can increase demand and drive consumption for our customers.”

Sun World’s consumer marketing efforts also include social media, sweepstakes, retail shopper marketing programs, branded packaging, and new item innovations. 

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Sun World

Sun World International, LLC was founded in the mid-1970s and today operates as a global variety development and…