Sun World International's Jen Sanchez Discusses Creative AUTUMNCRISP® Global Marketing Campaign
BAKERSFIELD, CA - Juicy. Sweet. Crisp. We could go on and on about the alluring attributes of AUTUMNCRISP® table grapes. As we recently learned in an exclusive interview, Sun World International is bolstering the fan base for this beloved variety with its latest global marketing campaign.
“They're crisp, they're juicy, they're sweet,” shares Vice President of Marketing Jen Sanchez, describing the delicious AUTUMNCRISP green seedless grapes. “They've got a beautiful hint of muscat which has got peach, rose, and some citrus—[and] just really knocks it out of the park with the crispness.”
As Sun World reports, the company’s network of global licensees allows it to have fantastic volumes of this variety year-round, spelling out good opportunities for retailers.
“We have over 140 marketers around the world who are growing AUTUMNCRISP, as well as some of our other brands, and we're looking for ways to partner with retailers in signage in demos where we can get consumers excited about AUTUMNCRISP,” Jen shares.
Find out more about this enticing table grape variety by watching the exclusive video above.
And stay tuned for more industry news!