PACOIMA, CA - Sunkist Blends are getting a new look this summer as Trifecta Foods launches its fresh, redesigned packaging and social media campaign. Along with new packaging features that include high impact graphics and a revamped window for snack viewing, the line will also be welcoming two new flavors: Island Lime and Orange Cream.

CEO Nick Desai tells AndNowUKnow, “After our initial launch of the Sunkist Blends, we decided to gather data from our trade buyers and consumers to help bring our packaging to the next level.  The new design distinctively focuses on their flavor profiles and product versatility, while bringing more color differentiation to our skus. So far the reception has been fantastic.”

The Blends are created with premium dried fruits, nuts and delightful unique morsels, and work as a versatile dessert alternative. The line is also crafted with the company’s proprietary seasoning process and includes items like sweet dried cherries & strawberries, blueberries, dark chocolate covered bananas & hazelnuts.

In addition, the Sunkist Blends can also be showcased at the retail level in a new display ready, 6-count case.  The line also offers a 64-count shipper.

To support the new items and redesigned packaging, the company is “Snacking it Forward” with a social media campaign through Facebook as well as a new website that is currently in the works.  Click here to check out the new Facebook page…

“We are promoting the message that to eat good is to feel good.  This campaign will feature a host of promotions and contests that ask our consumers to 'Snack it Forward' and help others eat better as well,” Nick tells me.
The company has already begun converting to the new bags in retailers that include Kroger and Publix.

Keep an eye out for the new look from Sunkist Blends.