VALENCIA, CA - As Sunkist continues to look for new ways to meet the growing demand for premium fresh citrus, the company has added organic-certified California-grown Persian limes to its fresh produce portfolio. These Persian limes are being grown in the Coachella Valley, and began shipping as of last week.

“With growing consumer demand for organic produce and also in the lime category, we think this offering has a lot of promise,” Joan Wickham, Marketing and Communications Manager, tells me. “Volume is currently limited as production just began, but will increase during peak season in the late fall/early winter and in years to come as the trees mature. This is a new offering for Sunkist, and we are evaluating demand domestically and abroad.”

At the retail level, Sunkist will be offering highly customizable merchandising options for retailers to promote citrus in-store, including merchandising tools to help tell the story of Sunkist’s California growers and their innovations in organic production and sustainability. 

Given consumers’ increasing interest in how their food is grown, Sunkist believes that telling its growers’ stories is a powerful opportunity for retailers to connect with consumers on a deeper level and drive sales.

Sunkist Growers