Sunkist Growers and Greene River Marketing Teams Up to Sell Florida Citrus Under the Sunkist Brand
Sunkist Growers has partnered with Greene River Marketing to sell Florida citrus under the Sunkist brand in markets across the globe beginning in the 2013-2014 season.
Four premier packinghouses will pack Sunkist® labeled citrus: Greene River Packing Inc., Riverfront Packing Company, LLC, Leroy Smith, Inc. and Oslo Citrus Growers Association, Inc. Combined, they pack approximately 3 million cartons annually. Sunkist and Greene River Marketing will both sell Sunkist-branded Florida citrus, with the majority of the fruit being sold by Greene River Marketing.
“We are looking forward to this association,” said Greene River Marketing President Patrick Rodgers. “Both organizations bring great strengths to each other and I see tremendous potential in both the domestic and export markets.”
“Sunkist and Greene River Marketing are aligned on the importance of providing high-quality products and services to our customers throughout the world,” said Sunkist Vice President of Sales & Marketing Kevin Fiori.
Greene River Marketing’s grapefruit will provide Sunkist with a consistent supply of high-quality grapefruit throughout the year. It will be packed under the Sunkist® brand, while other varieties and grades will utilize the SK® choice or Pure Gold® brands.
“We are excited about the expansion of our grapefruit program to Florida,” added Fiori. “In addition to our growers’ California and Arizona programs, we feel fortunate to have such high-quality associations with Lone Star Produce in Texas and now Greene River Marketing in Florida. We believe this expansion will provide our customers with the finest year-round supply of grapefruit out of all the major U.S. citrus growing areas.”
