Sunkist Initiative Goes Back to Basics to Boost Produce Consumption
VALENCIA, CA - When it comes to increasing produce consumption, the ball is in our court. One company that is well aware of that fact is Sunkist Growers.
Sunkist is joining PMA’s Eating by Example initiative to raise employee and industry awareness of the need to increase produce consumption. By pledging to serve and eat more fresh produce at company and industry events, the company hopes to demonstrate leadership in the effort to boost fruit and vegetable consumption.
“As members of the produce industry, we need to be setting an example for all consumers by eating more fruits and vegetables ourselves,” said Sunkist's Manager of Corporate Category Management, Cassie Howard, who is serving on the PMA’s Eating By Example task force.
Conceived by graduates of the PMA Foundation Emerging Leaders Program, the Eating by Example initiative is a fun and non-binding pledge designed to boost industry’s own produce consumption. The initiative offers simple tips on how to add more fruit and vegetables to all different kinds of eating occasions.
“All of us at Sunkist are proud to be part of this initiative to encourage produce consumption among our employees and industry partners in a creative and collaborative way,” added Howard. “Creating widespread behavior change among consumers should start with our industry, so we are stepping up.”
The Eating by Example initiative uses social media to engage participants and demonstrate the impact of #EatingByExample in the workplace.