Sunlight International Table Grapes Are Now Shipping Under Its Pretty Lady for the Summer Campaign
MCFARLAND, CA - Sunlight International has started shipping its green and red seedless grape varieties; although they’re early, the company says they are exceptional.
“What else makes high quality table grapes happier than sunny, warm and dry conditions?” George Galloway, Sales for Sunlight International, said in a press release. “Between the unusual warm weather trend, harvest being a few days earlier than last year and new vineyards in the Maricopa, California area, we are beyond excited about this strong start to the season and can’t wait for consumers to see our beautiful grapes in our one-of-a-kind retail promotional bins and bags.”
Sunlight is calling it a “vintage year,” with high brix levels that are expected to continue to increase, good size, and strong flavor. The company said in its release that it “averted what Mother Nature threw their way” and is now seeing ideal growing conditions despite the drought.
As of June 24th, Sunlight has been shipping an ample supply of Flame Seedless from the Maricopa, California region, testing at 19 brix at harvest. In the coming days the company is also due to harvest Lucky Red, placing orders for the variety in the first weeks of this month.
Early Sweet, the new green seedless variety, measured at 21 brix upon harvest, which began on June 22nd. Sunlight is also phasing into its new Sweet Sixteen variety in the next week, followed closely by its Esteem Green Seedless.
According to the release, the company will have a steady supply of a variety of red and green seedless throughout the season, with black varieties due mid-July. All will be under Sunlight’s Pretty Lady for the Summer promotion. The promotional resources for the campaign, plus its Green Emerald Program, include full color display bins and posters available upon request to catch consumer eyes when passing grapes in the retail aisles.