Sunlight International Taking Pretty Lady On the Road
McFARLAND, CA – Highway 99 is pegged to be the latest home to a summer promotion as Sunlight International announced plans that it will be taking its Pretty Lady brand grapes on a West Coast road tour. Starting in Fresno, CA, it will be traveling north through California into Sacramento, in order to promote its POS campaign and delicious new Green Emerald seedless grapes.
Sunlight International wants retailers and consumers to get excited about its summer grape offerings and thinks that this opportunity is the perfect way to get its brand name out there. The grapes are a great product and also come with unique full-graphic bins predesigned to complement the display-ready grape colander bags.
“Our bins make it easy for retailers to build impactful displays and drive consumer sales,” says Nick Dulcich, President of Sunlight International. “Promoting our brands and utilizing our own displays at events like the Fresno Food Expo and California State Fair is a fun way to interact with consumers and retailers and we are excited to show off our Pretty Lady For Summer in the Sacramento and Central Valley.”
In Fresno, Sunlight International will be running a booth at the Fresno Food Expo, juicing grapes on site for attendees to sample. By the next Saturday, it will be in Sacramento where Sunlight International will be participating in the California's Kitchen's ‘In the Raw exhibit’ at the California State Fair.
According to a press release, Sunlight International features varieties under the Pretty Lady for Summer brand during summer months, but since they offer their grapes from June through December they use Pretty Lady, Harvest Hobgoblin, Green Emerald, Pretty Lady for the Holiday, as well as other various brands the rest of the year.
