YAKIMA, WA - It’s only July and already there are opportunities to look back on the year and reflect. Superfresh Growers® has taken a deep dive into the apple and pear market to uncover the details of the categories. The grower analyzed the last 52 weeks to find out category patterns and growth.

In the apple sector, organic apples experienced a 5 percent national sales growth, with the Gala variety leading the way, representing 34 percent of all organic apple sales, according to a press release, based on IRI Freshlook® data. Following Gala were Honeycrisp, Fuji, Granny Smith, and Pink Lady® varieties. Though winter promotions proved successful in growing the organic movement, spring and summer saw missed opportunities for promotion.

Organic pears charged past the apple category, with a national sales growth of 7 percent. 47.4 percent of organic pear sales—a whopping $14.8 million—came from the Bartlett variety, with Anjou and Bosc rounding out the core three organic pear varieties. The three combined represent 89.5 percent of all organic pear sales.

August will mark the start of apple and pear season, starting with Organic Gala apples and Organic Bartlett and Starkrimson pears.

For more updates on the organic market, keep reading AndNowUKnow.

Superfresh Growers