BAKERSFIELD, CA – Tasteful Selections is continuing to educate current and future customers about the benefits of its product line with the “Small potatoes. Big opportunities.” campaign.

The company’s recent messaging builds on the brand’s proven track record for success, according to a press release. Highlighting its data, Tasteful Selections has released candid feedback from its retail customers.

“Tasteful Selections has greatly added value to our gourmet potato selections, which is one of the fastest growing portions of the potato category,” stated one retailer.

Another retailer mirrored this sentiment and expanded upon it, saying, “High quality product and continued innovation, coupled with outstanding customer service; that’s why I consider RPE my category partner when it come to potatoes.”

The campaign will continue to run through March and will tie in with the official opening of the new Tasteful Selections packaging facility near Barkersfield, CA. The 200,000 square foot, state-of-the-art facility is solely dedicated to the storing, grading and packaging of Tasteful Selections specialty potatoes.

The completion of this new facility will enable the company to add new products to the line in the coming year. “Tasteful Selections is beginning a new era in specialty and petite potatoes,” said Russell Wysocki, President and Chief Executive Officer of RPE. “We look forward to sharing our excitement at the grand opening events next month.” 

RPE will also be hosting a day for trade media on March 18 and another for food bloggers to follow, with private tours for retailers throughout the spring and summer. 

More details about other phases of the campaign and the grand opening will be announced soon, so stay tuned.

Tasteful Selections