T&G Global’s Envy™ Apples Endorsed by iHeartRadio Host Ellen K
LOS ANGELES, CA - Biting into a juicy apple is enough to make us here at ANUK sing, and it looks like we’re not the only ones. Radio personality Ellen K, host of the top-rated KOST 103.5 morning show “The Ellen K Morning Show,” and the nationally syndicated “Ellen K Weekend Show,” is joining us in acapella harmony in a new partnership with T&G Global. Ellen K will be voicing promotional radio spots for the premium Envy™ apple variety to her 43 million listeners nationwide through the end of October.
“Ellen K embodies our favorite quality of an Envy apple; they both naturally elevate the everyday experience into something extraordinary,” said Cecilia Flores Paez, who manages the Envy brand as the head of U.S. Marketing for T&G Global. “Envy is not just an apple; it’s the ultimate apple, and Ellen K is the perfect person to help us promote this distinctive brand.”
Every Saturday, Ellen K shares her love of Envy apples on air, the press release notes. She mentions several of the reasons why Envy apples are the ultimate apple, including the “beautifully balanced sweetness, delightfully crisp crunch, uplifting, fresh aroma, slices that stay naturally whiter longer,” and she jokes that the apple is “worth pushing your close friends out of the way to get the last ones at the store.”
During November and December, Ellen K’s endorsement spots will be targeted regionally, emphasizing the Los Angeles market. In these two months, the show famously features holiday programming, a natural fit for the festive and upscale Envy apple.
A charitable component will be included as part of Ellen K’s annual Giving Tuesday, with a donation being given to Children’s Hospital Los Angeles.
“How can an Envy apple get things so right?” Ellen K asked her listeners on-air one day. “Thank you, nature. You’re awesome.”
Envy was developed in New Zealand and is marketed by CMI Orchards, Rainier Fruit Co., and Oppy in the United States.
For more unique and fruitful partnerships in the industry, keep a tab open for AndNowUKnow.