This August, Produce for Kids will be launching its new digital program, "Power Your Lunchbox." Vice President Trish James is here to tell us more about this exciting, new program.

By taking the Power Your Lunchbox Pledge, families are encouraged to pack healthier lunchboxes by using participating produce companies' products. These companies will be prominently featured on Produce for Kids' dedicated Power Your Lunchbox Pledge microsite, which will offer consumers the option to download branded lunchbox-friendly recipes and coupons for specific products.

Keep an eye out for the microsite coming this August!