Turbana’s Director of Marketing Marion Tabard Discusses New Initiatives, Product Line
Marion Tabard Director of Marketing at Turbana joins AndNowUKnow to discuss the company’s newest product line and initiatives.
Turbana is introducing a tropical line offering retailers a one stop shop, meaning that they can have all tropicals delivered on the same truck. Turbana also aids retailers in reaching out to ethnic communities, especially the Hispanic demographic.
The company also is introducing a QR code which takes the consumer back to the farm.
“Social responsibility is very much at the core of our business. (QR codes) show the consumer when they buy Turbana banana’s they actually make a difference,” concluded Tabard.
“It’s a way to thank them for that.”
Turbana is introducing a tropical line offering retailers a one stop shop, meaning that they can have all tropicals delivered on the same truck. Turbana also aids retailers in reaching out to ethnic communities, especially the Hispanic demographic.
The company also is introducing a QR code which takes the consumer back to the farm.
“Social responsibility is very much at the core of our business. (QR codes) show the consumer when they buy Turbana banana’s they actually make a difference,” concluded Tabard.
“It’s a way to thank them for that.”
