Vidalia Onion Committee's Bob Stafford Discusses Rebranding Efforts
VIDALIA, GA – With a new rebrand hitting shelves this year and consumer campaigns set to take effect throughout 2018, the future sounds sweet for the Vidalia Onion Committee.
I recently had a chance to chat with Bob Stafford, Interim Executive Director of the Vidalia Onion Committee and Manager of the Vidalia Onion Business Council, to find out more.
“This year we’re very happy to talk about a new logo, and we’ve also got a new catchphrase that we’re heavily into—only Vidalia,” Bob explains to me. “In the early part of 2018, we’re going to have a lot of promotions in…retail. You’re going to see a lot of new signage that we’re going to put out. 2018 is going to be great.”
With nearly 22 percent of the total sweet onion category accounted for by Vidalia growers, Bob notes, improvements in terms of marketing, extra-sweet variety development, and more are sure to translate into increased sales for onion sellers everywhere.
To find out more, watch our video interview above.
And to stay up-to-date on produce news, stay tuned to AndNowUKnow.