KEASBEY, NJ - Proving itself to be a supportive industry partner, Wakefern Food Corp. has launched Wakefern Media Exchange, an innovative omnichannel retail media network that helps consumer brands maximize their advertising investments. Through planning, activation, and measurement controls, the platform aims to enhance the shopping experience while creating more advertising opportunities for brands.

"We're excited to unveil our new omnichannel retail media network powered by Inmar Intelligence," said Ranjana Choudhry, Vice President of Advertising at Wakefern Food Corp. "Our focus is always on understanding and exceeding our customers’ expectations, and Wakefern Media Exchange enables us to connect advertisers with customers in a way that enhances their shopping experience. With Inmar Intelligence's self-service ad technology, we're also streamlining the advertiser experience and unlocking opportunities for brands of all sizes to connect with shoppers in a controlled and transparent way. We look forward to continuing to innovate new ways to fulfill the needs of our advertising partners and shoppers."

Wakefern Media Exchange offers advertisers the opportunity to showcase products and messaging tailored to the needs and preferences of shoppers, a release explained. Users can optimize their advertising investment across both onsite and offsite media channels through the platform using tools for in-store marketing and onsite and offsite media buying.

This new platform provides easy management and flexible investment options for retail brand advertisers. It also facilitates seamless interactions with Wakefern advertisers through Managed Service or Self-Service buying models. The Self-Service platform powered by Inmar Intelligence includes user-friendly features like Smart Mode and creative templates for simplified campaign setup and launch.

By consolidating onsite and offsite media into one platform, Wakefern Media Exchange and Inmar help brands build integrated advertising strategies across channels, increasing efficiency and ensuring impactful reach to Wakefern's highly engaged and loyal shopper base. Automated reporting features provide comprehensive and custom insights into campaign performance against key performance indicators.

To read more about this platform, click here.

Stay tuned to ANUK for insights into how retailers are boosting omnichannel engagement and services.