Well-Pict Berries: New Retail Varieties at PMA Fresh Summit 2010
Dan Crowley, Sales Manager at Well-Pict Berries, joined us at this year's Fresh Summit. Mr. Crowley displayed two new berry varieties. A new Oxnard-grown strawberry, that features a full red color and delicious flavor profile. Their new raspberry variety, known as the 2933, is grown in Watsonville and Oxnard, and Mr. Crowley is confident of the berry's 12 month supply. These new varieties are offered in both conventional and club pack sizes.
