MURRIETA, CA - Continuously drawing consumers to the category with the promise of quality, consistency, and flavor, West Pak Avocado is taking yet another strategic step to boost the demand for avocados. Jennifer Zendejas, Director of Sales, recently took a moment to discuss the brand’s latest packaging strategy and how its new nutrition bags are attracting more shoppers.

“The purpose of the bags is to highlight all of the research done by the Hass Avocado Board over the last 15 years about the health benefits of avocados,” Jennifer shares in our exclusive video. “When we turn over the bag, we can see a QR code that shoppers can scan, which will take them to the website to learn all about the nutrition research, facts, and what it’s good for.”

Nutritional benefits are one of the avocado category’s key strengths in the product department, supporting heart health, lower blood sugar, weight management, and more.

With these nutritional callouts directly on its colorful packaging—and the direct access to more information via QR code—West Pak Avocado is effectively tapping into the health and wellness trend through the lens of consumer education.

Has your curiosity been sparked by this advantageous packaging play? Find out more in our exclusive video above!